Direct AI Like a Creative Director
Stop treating AI like a slot machine.
Build a strategic, scalable system that works on repeat
Direct AI like a Creative Director.
This masterclass is for creatives who are done with one-off wins and ready to build a repeatable creative process.
Inside this live one hour session, I’ll teach you how to direct AI like an art director runs a campaign with visual consistency, strategic control, and a system you can return to over and over.
You’ll learn how to:
Build a repeatable art direction systems
Maintain visual consistency across characters, products, and environments
Translate real-world design principles into your AI workflow (lighting, scale, mood, hierarchy)
Batch prompting and node workflows for efficiency
Create consistent AI scroll stopping editorials and campaigns
Whether you're an art director, designer, photographer or creative lead this session will help you stop AI from forgetting everything you taught it.
No more starting from scratch every time.
Who it’s for:
Creatives working across campaigns, brand, editorial, or product who are tired of treating AI like a slot machine and want a strategic, scalable system that works on repeat.
If you’re ready to ditch the chaos and use AI like a production tool this is for you.
Live AI Art Direction Webinar
A creative workflow for people who care about taste.
What you’ll need:
ChatGPT, Midjourney and Weavy (or equivalent AI tools that let you create high-quality images with precision)
Note: This session has a small admin fee to help reduce no-shows and create a space for committed creatives. It's part of a beta series focused on building a real community of art directors, designers, and image-makers who want to use AI with more intention, craft, and control.
Session One
Melbourne (AEDT) Thursday, 26th February 8:30 AM
New York (EST): Wednesday, 25th February 4:30 PM
Los Angeles (PST): Wednesday, 25th February 1:30 PM
Session Two
Melbourne (AEDT) Thursday, 26th February 8:30 PM
London (GMT): Thursday, 26th February 9:30 AM
Germany (CET): Thursday, 26th February 10:30 AM
Design Method stands for
Creative energy as a limited, valuable resource.
Systems that protect it.
Processes that make flow feel possible again.
Good taste and decisive judgment.
Direction that cuts through noise.
Work that feels thoughtful and human, even when powered by machines.
After 15 years designing for global brands, I’ve seen how easy it is to get stuck in the same systems and workflows. I built Design Method to flip that. It’s a set of tools that amplify your creativity instead of boxing it in. Faster to use, easier to adapt, and built to keep ideas flowing.
About
Toyah was brilliant to work with, creative, organised, and just 'got' it. Highly recommend!
Former Customer Toyah provided a really valuable session with practical guidance throughout. She has a strong ability to communicate AI concepts in a way that’s both accessible and reassuring, breaking things down and making it easy to understand how they apply in real situations.
Matthew Schofield
Direct AI like a Creative Director.
This masterclass is for creatives who are done with one-off wins and ready to build a repeatable creative process.
Inside this live one hour session, I’ll teach you how to direct AI like an art director runs a campaign with visual consistency, strategic control, and a system you can return to over and over.
You’ll learn how to:
Build a repeatable art direction systems
Maintain visual consistency across characters, products, and environments
Translate real-world design principles into your AI workflow (lighting, scale, mood, hierarchy)
Batch prompting and node workflows for efficiency
Create consistent AI scroll stopping editorials and campaigns
Whether you're an art director, designer, photographer or creative lead this session will help you stop AI from forgetting everything you taught it.
No more starting from scratch every time.
Who it’s for:
Creatives working across campaigns, brand, editorial, or product who are tired of treating AI like a slot machine and want a strategic, scalable system that works on repeat.
If you’re ready to ditch the chaos and use AI like a production tool this is for you.
Live AI Art Direction Webinar
A creative workflow for people who care about taste.
What you’ll need:
ChatGPT, Midjourney and Weavy (or equivalent AI tools that let you create high-quality images with precision)
Note: This session has a small admin fee to help reduce no-shows and create a space for committed creatives. It's part of a beta series focused on building a real community of art directors, designers, and image-makers who want to use AI with more intention, craft, and control.
Session One
Melbourne (AEDT) Thursday, 26th February 8:30 AM
New York (EST): Wednesday, 25th February 4:30 PM
Los Angeles (PST): Wednesday, 25th February 1:30 PM
Session Two
Melbourne (AEDT) Thursday, 26th February 8:30 PM
London (GMT): Thursday, 26th February 9:30 AM
Germany (CET): Thursday, 26th February 10:30 AM