Most people use AI like a slot machine.
Pull the lever. Hope for a hit. Start again tomorrow.
This masterclass is about something different.
I’ll show you how to direct AI the way an Art Director directs a campaign with intention, structure, and repeatable systems that deliver consistent results across full editorials and brand campaigns, not one-off images.
You’ll learn how to:
Build a repeatable art direction framework for AI (so your work actually holds together)
Maintain visual consistency across scenes, characters, products, and environments
Think in campaign systems, not isolated prompts
Translate real-world art direction (lighting, scale, mood, hierarchy) into AI workflows
Create editorials that feel designed, not generated
This isn’t a prompt dump.
It’s a way of working.
Whether you’re a designer, art director, photographer, or creative lead, this session is about reclaiming control and using AI as a production tool, not a creative compromise.
____________________________________________________________________________
Session 1
Melbourne
Wednesday 7th Jan, 8:30AM
New York (EST)
Tuesday 6 Jan, 4:30 PM
Los Angeles (PST)
Tuesday 6 Jan, 1:30 PM
____________________________________________________________________________
Session 2
Melbourne
Wednesday 7th Jan, 8:30PM
London (GMT)
Wednesday 7 Jan, 9:30 AM
Germany (CET)
Wednesday 7 Jan, 10:30 AM
Most people use AI like a slot machine.
Pull the lever. Hope for a hit. Start again tomorrow.
This masterclass is about something different.
I’ll show you how to direct AI the way an Art Director directs a campaign with intention, structure, and repeatable systems that deliver consistent results across full editorials and brand campaigns, not one-off images.
You’ll learn how to:
Build a repeatable art direction framework for AI (so your work actually holds together)
Maintain visual consistency across scenes, characters, products, and environments
Think in campaign systems, not isolated prompts
Translate real-world art direction (lighting, scale, mood, hierarchy) into AI workflows
Create editorials that feel designed, not generated
This isn’t a prompt dump.
It’s a way of working.
Whether you’re a designer, art director, photographer, or creative lead, this session is about reclaiming control and using AI as a production tool, not a creative compromise.
____________________________________________________________________________
Session 1
Melbourne
Wednesday 7th Jan, 8:30AM
New York (EST)
Tuesday 6 Jan, 4:30 PM
Los Angeles (PST)
Tuesday 6 Jan, 1:30 PM
____________________________________________________________________________
Session 2
Melbourne
Wednesday 7th Jan, 8:30PM
London (GMT)
Wednesday 7 Jan, 9:30 AM
Germany (CET)
Wednesday 7 Jan, 10:30 AM
